With all the marketing wizards, ninjas and gurus around, you’d be forgiven for thinking that marketing is some form of esoteric discipline or practice.
The truth is that this couldn’t be further from the truth…
The aim of marketing is simply: to find ideal prospective customers who don’t know anything about you, get them to discover your product, and understand why it is the best product to solve their problem or need, then get them to purchase your product, and finally, ensure they “promote” your product to other people with a similar problem or need.
But of course, like anything, devil’s in the detail…
I’ve been working in sales and marketing for over 20 years, the last 7 being online.
I’ve launched 2 successful start-ups: the first one a B2B international SaaS business, the second a subscription commerce and e-commerce B2C business.
Today I help online businesses in all verticals from online B2B and B2C education all the way to mobile apps and e-commerce build their acquisition and growth models.
